The Guam Visitors Bureau has launched an interactive dashboard to provide easier access to data and statistics collected on the tourism industry.
The dashboard, called Storyboards, is a new tool that will provide access to data on visitor arrivals and regional source market breakdowns more efficiently. The GVB dashboard data is directly taken from the Guam customs declaration forms that must be submitted upon entering Guam, providing the most accurate count of all arrivals into the island.
“By publishing statistical information on an interactive dashboard on Guam’s tourism industry, businesses and local leaders can dissect key data metrics that can be used in their efforts and strategies to provide a better experience for our visitors,” said GVB President and CEO Pilar Laguaña.
More to come
GVB’s research team is currently working on incorporating more sources of data into the dashboard, including exit surveys, onsite consumer surveys and economic reports.
“Our goal is to have one main platform to house the multitude of data that we analyze for the industry,” said GVB director of tourism research Nico Fujikawa.
Fujikawa said the Storyboards dashboard will allow the industry to analyze valuable data on visitor trends while giving more insights on ways to improve the Guam product.