DAYTONA BEACH, Fla. — When the Great Recession struck in 2007, business was so slow at the Dodge dealership here that Brett Woodruff and his fellow salesmen played football on the empty car lot. Woodruff lost his 3,300-square-foot home by a golf course, his marriage and a prized 2004 black Dodge Viper.
It wasn’t until after years of renting that Woodruff cautiously reentered the housing market, and even then with a home one-third the size and cost of his old one. He didn’t hesitate recently to use coupons to save a few bucks for drapery ropes. He’s squirreled away enough savings to sustain him for six to eight months — far more than the one month’s cushion he had in 2007 — and he keeps all of it in a savings account that pays next to nothing in interest.
“Sure, it costs me money,” said the 47-year-old. “But I also like the fact that I know for sure it’s there.”
What made the 2007-2009 recession so deep and painful for Woodruff and other Americans was that they were ill-prepared for a downturn. Since then, the country has made a slow but steady recovery that is now the longest period of uninterrupted economic growth on record.
Today, with the global economy slowing and President Donald Trump’s trade war with China roiling financial markets, fears have risen that the United States may be edging toward another economic cliff — one with potentially serious political consequences if it happens before the 2020 election.
This time, however, many Americans appear better positioned financially, and that could make the next recession far milder than the last one.
Lower debt loads
As Woodruff’s story illustrates, a key difference is that debt loads for most households remain relatively low compared with income. For the nation as a whole, the so-called debt-service burden — or the percent of after-tax income that households must devote to paying interest and principal every month — has dropped to about as low as it’s been in 40 years.
The reasons for the improvement include low interest rates and continued income gains, moderate as they’ve been. Also, with tighter underwriting standards, credit quality today is strong. Delinquencies on credit cards and other household liabilities are about 2.5%, compared with more than 8% at the height of the Great Recession, according to Moody’s Analytics.
As recently as 2010, 1 out of 4 homeowners nationwide owed more than their properties were worth. The percentage of homeowners upside-down on their mortgages has since dropped to just 4%, according to CoreLogic. “There’s no sword hanging over our heads,” said Sean Snaith, an economist at the University of Central Florida in Orlando.
People are saving more, too, thanks partly to the 2018 tax cut. The personal saving rate — the share of after-tax income that isn’t spent — has been hovering around 8% since early last year, about double the rate in the years leading up to the last recession, Federal Reserve data show. And those 55 years and older have been socking away more than 20% in recent quarters.
In theory, that means that a new recession may not trigger the drastic plunge in consumer spending that occurred last time.
“It should make it less likely (that we) go into recession, and if we go into recession, it’ll be less severe,” said Mark Zandi, chief economist at Moody’s Analytics.
Yet there are still potential risks. Households in the bottom third of the income spectrum have barely recouped what their incomes were in 2006 before the recession. In terms of wealth, the bottom half held only 5.8% of all assets early this year, down from 7.2% in 2010, meaning they will have less to weather a downturn.
Similarly, many companies are on shaky ground because they have gone deeply in debt. Borrowing by nonfinancial firms in the United States has risen to a record high. And most worrisome are so-called leveraged loans, which are less regulated and have been issued to companies with weaker credit ratings.
Already corporate debt as a share of U.S. economic output is close to 50%. That’s one reason that Dan North, chief economist at Euler Hermes North America, a credit-risk insurance firm, expects a recession in the first half of next year. “Too much easy money for too long always leads to tears,” he said.
Just as Woodruff has worked to better prepare for the next downturn, so has the central Florida community where he lives. It’s part of the so-called I-4 corridor that runs eastward from Orlando to Deltona and Daytona Beach, the two largest cities in Volusia County, which, with neighboring Flagler County, makes up a distinct metro area.
Like much of the rest of the state, the region relies heavily on tourism and construction, which are in turn highly dependent on the health of the overall economy.
Officials in Flagler and Volusia have been trying to diversify their economies. And they’ve had some success recruiting distribution and manufacturing as well as such widely sought-after high-tech enterprises such as Coastal Cloud, a fast-growing firm started in 2012 that provides cloud technology services. Since the recession, schools have built in vocational and career programs that start as early as kindergarten.