The National Kava Standard and Fiji Kava Quality Manual was officially launched in Suva in an effort to improve kava quality and grow exports.

While launching the manual Thursday, Fiji's acting Minister for Agriculture Osea Naiqamu says the manual has been launched at the right time given the renewed interest of markets for kava in Europe and the United States.

"We must explore every opportunity to protect and promote Fiji kava as an authentic high-quality Fijian product (amid) competition in the international markets," Naiqamu said.

Naiqamu says kava-producing countries in the Pacific including Fiji struggled in the aftermath of a kava ban imposed by Germany in 2012.

He adds that the ban was later lifted in 2014 and, while Fiji's kava earnings have gradually increased, recovery has been relatively slow.